Lectra Marketing Intern

One of my main projects was working on Salesforce.  On Salesforce I was cleansing and updating contacts and accounts for accurate and up to date information.  I updated over 3,400 contacts and accounts.  I converted 450 leads into contacts to increase potential customers.

Using ZoomInfo, I researched 1,645 new contacts for the New Business Line for the sales team to use for potential leads.  I conducted research on the fashion industry for new trends and insights that Lectra can leverage in marketing campaigns and at the beginning of presentations.  The trends and insights I found, I created PowerPoint slides with the information.  I learned how to use Marketo to design email campaigns to send to current customers.  I used budget constraints to research and obtain venue quotes for hosting an event following the Sustainable Apparel Coalition in Boston.